The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention

2019 International journal of recent technology and engineering  
This paper examines the ties between the variables Instagram Travel Influencers and Travel Motivation on Travel intention. This study was conducted at India International Travel Mart at Bangalore. A sample of 150 respondents who had followed Travel influencers on Instagram were interviewed and their responses noted and analyzed. Destination Image was considered to be the mediator. The results are elucidated. Instagram Travel Influencers have a profound effect on the Travel Intention directly as
more » ... tention directly as well as with having Destination Image as the mediating variable.
doi:10.35940/ijrte.d1049.1284s319 fatcat:ysyfwzd7a5cztmc2klee4mktkq