Tki Psychology of Persuasion. By WILLIAM MAOTHIBBOII, M.A London, 198a Pp. 366. This is a brightly written popular exposition of the methods and role of ' paranuion as a factor in social life. The word ' persuasion' ia used in • wide sense to include all that i> more technically called ' suggestion/ as well as appeals to reason and sentiment. The author does not aim at psychological precision or'subtlety, but there is little or no serious fault to be found from the psychological standpoint. He

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... as brought together many interesting illustrations of the principles he expounds. W. MoD.