A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is application/pdf
.
Simple versus complex forecasting: The evidence
2015
Journal of Business Research
This article introduces the Special Issue on simple versus complex methods in forecasting. Simplicity in forecasting requires that (1) method, (2) representation of cumulative knowledge, (3) relationships in models, and (4) relationships among models, forecasts, and decisions are all sufficiently uncomplicated as to be easily understood by decision-makers. Our review of studies comparing simple and complex methodsincluding those in this special issue-found 97 comparisons in 32 papers. None of
doi:10.1016/j.jbusres.2015.03.026
fatcat:g5tutodwrrawhpneaeibnnnmfe