sites. The peculiarity of such promotion of official websites is that it is not carried out with the help of commercial advertising and marketing tools. Such promotion is done at the expense of managerial and organizational practices. The subject of this study is just such practices. Based on the analysis of practices, proposals for their application to improve the effectiveness of government authorities to promote official websites have been developed. In particular, a set of indicators of the

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... popularity of websites, which can be used in managerial practice as key performance indicators of the authorities and civil servants, is proposed.