A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
DOES THE ADOPTION OF SUSTAINABLE PRACTICES LEGITIMISE AN ORGANIZATION?
REBRAE - Revista Brasileira de Estrategia
The objective of this article is analyse how the sustainable practices adoption can contribute for the organization's legitimacy. Therefore, it was chosen the case of an organization that adopts sustainable behaviours when realizing services of expresses delivery using bicycles. Having a qualitativedescriptive approach, the study occurred in a company in the city of Curitiba, by means of interviews semi structured realized with managers and the use of the content analysis. The results evinceddoi:10.7213/rebrae.09.002.ao01 fatcat:dxnk564zcbc3lpqmqrfozoalgu