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When considering the addition of a mobile presentation channel to an existing web-based application, project managers should know how the mobile channel's characteristics will impact the user experience and the cost of using the application, even before development begins. The PETTICOAT (Performance Tuning and cost discovery of mobile web-based Applications) approach presented here provides decision-makers with indicators on the economical feasibility of mobile channel development. In adoi:10.1504/ijwet.2007.012056 fatcat:pienzg427ralzlqjr3t6j4fwsy