脱コモディティ化の戦略 : Alpargatas社のブランド構築(<特集>無形資産の価値創造)
Strategies for De-commoditization(Value Creation by Intangible Assets)

Reiko TAKENOUCHI
2008 Nihon Joho Keiei Gakkaishi  
: F 吻 尹 o ρ 曲 αv6 う¢ 例 剏 翻 γ 8r ∫α '∫ 跚 merfootwear ノ コ oryears − c ん6 岬 α η4 纏 伽 r' αη, ゲ not part 醜 ♂ α 吻 , 伽 伽 nabte , hαva 廨 as , CO10 吻 1 ガ砂調 OP5 声 0 硯 B 鷹 ", are selgi 几 80ut at 乃igh − end bo"tiqt ' es and cropping 配 ρ 加 style magazines ; they were recen め , seen on the Paris c αnvalk qブ designer Jean − Paul Ga'tttien haりaianas are sold forJ ' ust $ 3 in BraziJ , the shoes are fetchingfrom $12 to $ 20 , 000 融 ぬ 召 ひ & This paper tnakes clear tha 御 hat ki'ids 9プ Strategiesfo 厂 De −
more » ... sfo 厂 De − commoditiza 加 n havaianas磁 es .
doi:10.20627/jsim.28.3_43 fatcat:3yg5extaqvgcfmhnrzj65jfbru