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Hiroshi Tanaka, Burando Senryakuron (Integrated Brand Strategy: Theory, Practice, & Cases), Yuhikaku, 2017
田中洋著『ブランド戦略論』有斐閣、2017年12月
Journal of Innovation Management
田中洋著『ブランド戦略論』有斐閣、2017年12月
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