THE SUBCONSCIOUS MIND - A MARKETING TOOL

Günther Johann
2014 European journal of contemporary economics and management  
Historically, the idea of marketing the production orientation to sales orientation is towards developing the marketing thinking. International markets are pronounced differently and are at different stages of development stages.The marketing strategy must be adapted to the status of a market; a country. In developed markets, consumer do not buy a thing, a car, they buy prestige. It is subconscious. Decision making facts are increasing the awareness of life and the fulfillment of personal
more » ... ess.Shopping addiction is a mental illness that is on constant desire and greed from. The purchase is an act of satisfaction, but followed by disappointment, shame and a sense of failure. The final stage is financial ruin.In the 90s of the 20th century, there was a trend to make people a brand. For the first time there was a generation that has grown up brand awareness and brand enthusiasm. A generation that does not feel deceived, but believes himself to be able to produce.Consume can be creative and fun, and can cause uniqueness.Through social platforms, a paradigm shift has taken place. Facebook and Google are offering free games. These are again linked to the social functions of the provider. There is hardly a game without Facebook or Twitter connections. Match results are published automatically in the social networks.
doi:10.19044/elp.v1no2a9 fatcat:bdehwnlr6vesxhhothmlrujdqe