The paper is devoted to the problems of developing scientific and methodological approaches to as-sessing the level of innovative activity of enterprises of the timber industry complex. The author uses materials that characterize the innovative potential and innovative development of woodworking enter-prises, pulp and paper industry enterprises, furniture enterprises, and enterprises for growing forest crops. The study highlights the features of the de-velopment of innovative processes,

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... ng in the priority of the use of technological and environ-mental innovations in production, as one of the conditions for ensuring competitiveness. The basis of the research methodology is the formation of an integral indicator of the degree of influence of fac-tors on the innovative development of enterprises. The developed methodological approach is based on the study of the innovative potential of forestry enterprises, as a combination of four components (scientific and innovative, technical and production, environmental, information and communication), and on the assessment of five groups of factors (financial and economic, material and technical, in-formation, environmental natural, digital).