Folks in Folksonomies

Rossano Schifanella, Alain Barrat, Ciro Cattuto, Benjamin Markines, Filippo Menczer
2010 Proceedings of the third ACM international conference on Web search and data mining - WSDM '10  
Web 2.0 applications have attracted a considerable amount of attention because their open-ended nature allows users to create light-weight semantic scaffolding to organize and share content. To date, the interplay of the social and semantic components of social media has been only partially explored. Here we focus on Flickr and, two social media systems in which we can relate the tagging activity of the users with an explicit representation of their social network. We show that a
more » ... show that a substantial level of local lexical and topical alignment is observable among users who lie close to each other in the social network. We introduce a null model that preserves user activity while removing local correlations, allowing us to disentangle the actual local alignment between users from statistical effects due to the assortative mixing of user activity and centrality in the social network. This analysis suggests that users with similar topical interests are more likely to be friends, and therefore semantic similarity measures among users based solely on their annotation metadata should be predictive of social links. We test this hypothesis on the data set, confirming that the social network constructed from semantic similarity captures actual friendship more accurately than's suggestions based on listening patterns.
doi:10.1145/1718487.1718521 dblp:conf/wsdm/SchifanellaBCMM10 fatcat:5dbjsbemyvhtxm2ku5bxzvna24