From research objective, this is a process where consumers pursue utility maximization for material life and spiritual life. Also this is a goods process where it is through the trade to obtain the price fair and the quality good. As statistics empirical study, it is also another process to realize the construction of personal value, cultural classification, group classification and reproduction of social relations. We have done some survey and analysis, to get the conclusion is that physical

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... nsumption is an important part. It has important social and cultural foundations. This paper starts from the perspective of consumer sociology and body sociology. It focuses on the essence and connotation of physical consumption. In the context of current network consumption. Taking female college students as the subject of this study, the article further analyzes and explains the social significance and cultural connotation hidden behind this kind of group consumer behavior.