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The aim of this paper is to the advance pragmatic constructivist understanding about communication in the productdevelopment context. In particular, the paper provides new understanding about how proactive truth about designknowledge can be constructed and communicated within product development actors. The paper shows how companyrepresentatives in the manufacturing environment, e.g., managers and engineers can together understand the customervalue-creation mechanisms of a specific product anddoi:10.7146/propracon.v9i1.113925 fatcat:upian6afubfkvikngpqcfprtpy