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Conceptual metaphor in the public service advertising (PSA) discourse on migration crisis and poverty in Great Britain and Germany
2019
Science and Education a New Dimension
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The article reviews the metaphorical representation of migration crisis and poverty in the British and German public service advertising (PSA), compares it with the representation of the two social phenomena in mass media discourse of both countries and defines the pragmatic potential of the used metaphorical models. In both types of discourse, victimization of migrants, refugees, asylum seekers and people in need takes place. Contrary to mass media discourse, in PSA the metaphorical concept of
doi:10.31174/send-ph2019-212vii63-17
fatcat:gvfgduv3wza4lfgn57zjxebsuy