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Within the recent marketing concept, providing customer satisfaction has become the major argument to sustain under fierce market competition from the perspective of restaurant entrepreneurs. To provide satisfaction, the ideal way is to meet the expectations of the customers. People with differentiated expectations and distinction of the characteristics are the factors, which make expectations difficult to find common ground. This also reveals the purpose of the study. The main objective of thedoi:10.34019/2238-2925.2020.v10.29756 fatcat:udobczl24nfprbivxaygc2rdpi