The aim this paper is to identified the most influencing factor on relationship marketing in public banking sector. Systematic random sampling technique is adopted for this study. 468 sample respondents are selected based on the simple random sampling techniques. Among the 468 responses, the elimination cases with missing data resulted in 415 completed schedules. The sample 415 is considered this research. Descriptive statistics and regression analysis are used for this study. The result shows

more »

... hat bonding, trust, commitment, communication, customer satisfaction are significantly influenced on relationship value. However, bonding is the most predictor of relationship value among the customers towards the bank.