Study on the Framework Construction and Constructive Approaches of Smart Tourism Service System in Liaoning Province

Jianzhu Sun
2017 Proceedings of the 2016 2nd International Conference on Education, Social Science, Management and Sports (ICESSMS 2016)   unpublished
Constructing smart tourism service system is important to modern tourism industry. It is the key to break through in the progress of comprehensively promoting the development of smart tourism. It can provide guidance and reference for the systematic establishment of smart tourism in Liaoning province. On the basis of building the overall framework of smart tourism, this paper puts forward to approaches and countermeasures of constructing smart tourism. The Connotation of Smart Tourism Service
more » ... stem The definition of smart tourism service system. A system is an organic integrity with specific functions. It is composed of a number of things or ideas related with each other. Thus, "smart tourism service system" can be defined as the system of informationized and intellectual tourism products and services which are provided by the tourism related government sectors and authorities, together with other social organizations and economic organizations in the tourist destination. It appears when tourism industry develops to a certain moment. Its aim is to promote the further development of tourism industry, to meet the travel needs of tourists, as well as the comprehensive management and service demands of tourist agencies and authorities. Smart tourism system mainly includes sub-systems of travel and traffic information, tourist safety, tourism industry and administrative management, and enterprise management. Service objects of smart tourism. To construct smart tourism service system, good services to three objects, tourists, tourism enterprises and tourism agencies, should be provided to improve the service quality of tourism, as well as the operation skills and management abilities of tourist agencies. These services also help to create good tourism environments and promote the rapid and healthy development of tourism economy. Tourists. The six elements of tourism --food, traveling, shelter, sight viewing, entertainment, and shopping --can be integrated through the construction of smart tourism. Tourists can get information service of all destinations and whole process of travelling, such as the information inquiry, reasonable travel plans, booking and purchasing tickets, coupons and travel insurance before the travelling; intelligent navigation, travel guidance, intelligent guides and emergency rescue during the travelling; sharing travel notes, complaints and feedbacks, and settlement of insurance claims after the travelling. In this way, tourists can get the services of smart tourism. Tourism enterprises. Through sharing tourism information, enterprise operation and local tourists can be combined together effectively. Then, marketing channels of enterprises could be expanded, their abilities of managing customers, employees and enterprise resources can be improved, personnel's working efficiency and service abilities could be improved, and the effective tourism e-commerce, including online marketing, online customer satisfaction surveys, tourists' behavior tracking and data statistics of tourists' demands, would be realized. Thence, enterprises can get more development opportunities. Tourism authorities. Through the construction of smart tourism, tourism authorities can regulate and monitor the industry market, share and collaboratively operate tourism information and public service information with other tourism related units, enjoy the value of tourism destination marketing, and improve their detection and protection abilities towards tourists, tourism staffs and tourism
doi:10.2991/icessms-16.2017.10 fatcat:zdx4zrzgfre35jw4krdhqx7rlm