ASSESSMENT OF CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY DIMENSIONS OF IDEA MOBILE NETWORK WITH REFERENCE TO VIJAYAWADA CITY (AP)

Siva Challa, G Raghunath, B Naveen Kumar
International Journal of Business and Administration Research Review   unpublished
Introduction The history of Indian Telecommunication has its roots in the dawn of the of the independence era India attained independence in the year 1947.When India had around 84,000 Telephone lines for its population of 350 million .After 33 years, by 1980 India's Telephone service increased with only 2.5 million Telephones and 12,000 public phones for a population of 700 million only.3% India's 5, 75'976 Villagers enjoyed Telephone service. Need for the Study At present, several companies
more » ... proffers mobile services in India. We can't imagine the world without mobile phone today. This sudden transformation has taken place due to technological development and also the Government of India's policy towards mobile phones. Scope of the Study The scope of the study strictly confined to Vijayawada city, where mobile network companies have witnessed the tremendous growth of their business in the city. Methodology of the Study The sample size is confined to 250 between the age group of 18-25, 100 and 150 from both the sexes. This study used a quantitative survey recall research design to recognize their satisfaction levels and also used personal interview method just to collect the views about the reasons for their dissatisfaction. Findings and Discussions Overall Satisfaction Level: About 57 per cent respondents conveyed their disappointment on t h e overall performance of the Idea mobile network.
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