The hotel sector faces high team member turnover, incredibly talented workers who can contribute to outstanding performance and levelling world-class standards. Hotels need strategies to engage their talent effectively to maintain competitiveness. This paper used qualitative research, of which (38) semi-structured interviews were accompanied by key informants at the management level and supplemented by documentation and observation. The research revealed that effective talent engagement is

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... d directly to the well-known theory of effective talent management. Thus, the national culture influences talent engagement strategies. Within Thai culture, managers act as 'parents' and build strong interpersonal relationships.