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The development of the e-commerce world now also touches the livestock and animal health sectors. Various products are traded online using various marketing channels, one of which is an e-marketplace channel. Therefore, knowledge of the best e-marketplace channels is needed to market livestock production facilities, especially animal health and care products. This research takes a case study at www.dokterternak.co.id, an online store that provides animal and health care products using the threedoi:10.5281/zenodo.3724116 fatcat:3xc3ikhzszcvpg2zabz6t5ztyy