Analysis E-Marketing Channel for Animal Health and Care Products in Three E-Marketplace in Indonesia (Case Study: www.dokterternak.co.id)

Kunta Adnan Sahiman, Siti Azizah, Umi Wisaptiningsih
2020 Zenodo  
The development of the e-commerce world now also touches the livestock and animal health sectors. Various products are traded online using various marketing channels, one of which is an e-marketplace channel. Therefore, knowledge of the best e-marketplace channels is needed to market livestock production facilities, especially animal health and care products. This research takes a case study at www.dokterternak.co.id, an online store that provides animal and health care products using the three
more » ... most popular e-marketplace types in Indonesia, namely: Tokopedia.com, Bukalapak.com, and Shopee.com. Sales data from three e-marketplaces were then tested using a descriptive statistical approach and the Kruskal-Wallis test to find out the best e-marketplace to market animal health and care products. The results of the study concluded that shopee e-marketplace is the best e-marketplace in marketing health and animal care products
doi:10.5281/zenodo.3724116 fatcat:3xc3ikhzszcvpg2zabz6t5ztyy