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Online Shopping Intermediaries: The Strategic Design of Search Environments
An online shopping intermediary is an internet platform for consumers and third-party sellers to transact. Shopping intermediaries provide a search environment (e.g. search aids) to lower consumers' search costs in finding and evaluating sellers' products. In a theoretical model, we study strategic incentives of an intermediary in the design of its search environment as a means to ease search costs. An important aspect of our analysis is that consumers optimally decide how many sellers todoi:10.1287/mnsc.2015.2176 fatcat:l57ek3n2zbhodguff25cbyknyi