Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft. Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process. Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of

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... Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember. Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry Originality/value: This Paper is original Paper Type: Research paper