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Women that fight: The female participation in mixed martial arts events
2016
BBR Brazilian Business Review
Sports marketing is in Mixed Martial Arts (MMA) a strategic potential, either through the promotion and implementation of events or the interested in sports. Thus, the management of the sports event planning becomes strategic to measure it considers the participation of female athletes in MMA events. This study aims to analyze the participation of females in MMA events, highlighting the perception of the fighters on the current business scenario in this segment. The method is configured as an
doi:10.15728/edicaoesp.2016.2
fatcat:u77rkvz5o5em7gfgdmrkdfccki