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Software agents are flexible, autonomous, and dynamic computational entities. For B2C e-commerce applications, the wide variety of choices to the consumers has also introduced the problem of information overloading. Meanwhile, there are so many e-shops and products for the consumers that it has become too time-consuming to find the best deal. In this paper, we present PumaMart, a Parallel and autonomous agents based Internet Marketplace, which deploys several novel models to facilitatedoi:10.1016/j.elerap.2004.01.003 fatcat:pmehcha7l5hlhi5lgou3ibggsu