The view of love and marriage is not fixed, and people's view of love and marriage is not the same at different times. The formation of the concept of love and marriage has its complicated social and historical factors as well as individual subjective factors. With the rapid development of China's economy, people's marriage concept has changed dramatically. Female college students in China are also affected by this social change. In the search for a mate, the problem of choosing a partner is

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... o widespread. Based on the analysis of the influencing factors of the view of love and marriage, this paper discusses the reasons for the change of the value orientation of Chinese people's view of love and marriage, and puts forward the measures to guide female college students to establish the correct concept of love and marriage.