In the last few decades, modern technology has changed the way people communicate. Owing to being an integral part of society, museums have also been influenced by this phenomenon. This paper aims to provide a general overview of the main communication tools, such as social media and the website. This work's purpose is to highlight how museums can reach a bi-directional communication that allows society to maintain a certain interaction with visitors, even in periods when physical access to the

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... collections is not possible. In order to achieve this goal, the essay deals with the adoption of the main tools of modern communication by the Louvre Museum in Paris. It sets out the usage of Instagram, Facebook and the louvre.fr website and highlights the feedback before and after the lockdown occurred due to the Covid-19 virus.