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Suggestion of Green Customer Segmentation in Slovakia
Procedia Economics and Finance
One of the most important goals in a business is catch the trend and meet the customer's need. Marketing segmentation, as first step of the STP process, is significant to reach this goal. However, the environment is currently followed by technical and technological innovation, the state of the natural environment is alarming. Since that fact, there is a place for new segmentation related to environmental sensitiveness, the interest and motivation for purchasing green products. In Slovakia,doi:10.1016/s2212-5671(15)00865-5 fatcat:gzzf5z6zkzf3rgalg7bcjb3b4m