10. Why and how media storms affect front-line workers Scandalized Danish crèches as an example [chapter]

Pernille Carlsson, Christian Elmelund-Præstekær, Peter Vasterman
2018 From Media Hype to Twitter Storm  
Although media scholars often claim that news coverage impacts perceptions, and scholars of public administration stress the importance of public agencies' image in case of media storms, no one has studied if and how such storms affect public bureaucracy or, more specifically, front-line workers. We fill this lacuna by reviewing theoretical arguments for why and how media storms might be consequential at the street level of public services. We complement the arguments with an empirical
more » ... ion examining how the experience of pre-school teachers increased crosscutting pressures in the aftermath of a media storm about the quality of Danish crèches. In sum, we argue that scholars of media effects and public administration will benefit from bridging the divide between the two disciplines.
doi:10.1515/9789048532100-013 fatcat:brv553xw4be4dhhmvmvdrpv4qy