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The Effect of Consumers' Consciousness on Brand Perceptions: A Cross-Cultural Study
[chapter]
2015
Thriving in a New World Economy
Preserved Fulltext
Despite increasing interest in understanding consumers' self-concept, there is relatively limited research on consumer's selfconsciousness
doi:10.1007/978-3-319-24148-7_89
fatcat:fieawdibpbalzozc75rhmalrc4