The Effect of Consumers' Consciousness on Brand Perceptions: A Cross-Cultural Study [chapter]

Lilly Ye, Mousumi Bose, Lou Pelton
2015 Thriving in a New World Economy  
Despite increasing interest in understanding consumers' self-concept, there is relatively limited research on consumer's selfconsciousness
doi:10.1007/978-3-319-24148-7_89 fatcat:fieawdibpbalzozc75rhmalrc4