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Asia-Pacific Journal of Regional Science
In this paper we analyze the strategic interaction between a new good producer and a remanufacturer who use negative advertising on television (TV) to compete for a greater share of the market for a particular good. Government regulations limit the total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time to buy simultaneously. Our analysis of this duopolistic interaction leads to four results. First, we provide the normal formdoi:10.1007/s41685-017-0031-7 fatcat:54trqyp7d5dqxo2datgyaufsri