Based on the existing literature research results, this paper systematically combs the important research conclusions of the impact of E-commerce on market segmentation, including the measurement and causes of market segmentation, as well as the impact mechanism of E-commerce on market segmentation. Finally, combined with the existing research deficiencies, proposes that specific theoretical or empirical analysis can be carried out for the dual impact effect of E-commerce on market segmentation

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... in the future, in order to provide reference for the academic community to re-examine the relationship between E-commerce and market segmentation, and provide ideas for promoting the formation of a domestic unified market.