The goal of all service institutions, including banks provide good service and customer satisfaction.Since the financial service provider organizations, especially banks operate in an environment with non-unique products, They compete on service quality as the first known weapons so that the quality of service and customer satisfaction, are of strategic issues for service organizations. Organizations that better than competitors to the demands and preferences of customers respond to its

more »

... tion, business performance will be more successful. According to the expressed aim of this study Service-oriented effect on the financial performance of the role of job satisfaction and customer satisfaction. The aim of this study is, is an applied research According to data collection, the research include descriptive studies-analytical. The population of this research managers and employees in all branches of a credit institution is 6 Samen area. Given the number of credit union branches in the area Samen 6 in Khuzestan and Lorestan province 69 branches and a total staff of 681 people. a sample of 246 persons has been fulfilled. In this study is to analyze the hypothesis of software SPSS 22 and lisrel 8.5 was used. The results indicate a positive impact of service orientation on customer satisfaction, job satisfaction and financial performance. Customer satisfaction was confirmed positive impact on financial performance but also the effect of job satisfaction on customer satisfaction Samen credit institution in this study was rejected.