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One way to promote the brand and to increase awareness to the public is to use influencers, and one of the influencersused by Maybelline is Tasya Farasya. The purpose of this study was to determine the effect of influencer credibility onattitudes on the Maybelline brand. In addition, this study also aims to determine the credibility factors of influencersthat most influence attitudes on the Maybelline brand. This research uses descriptive correlational method using aquantitative approach. Thisdoi:10.34010/jipsi.v8i2.1333 fatcat:eq6kk3wdijdydkzk47z37mp5g4