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This paper introduces a simple method for estimating cultural orientation, the affiliation of online entities in a polarized field of discourse. In particular, cocitation information is used to estimate the political orientation of hypertext documents. A type of cultural orientation, the political orientation of a document is the degree to which it participates in traditionally left-or right-wing beliefs. Estimating documents' political orientation is of interest for personalized informationdoi:10.1145/1031171.1031250 dblp:conf/cikm/Efron04 fatcat:gsnfotxvubbpxboyy7ufiqp2eu