Don't Let Fear Guide Your Path

Henry B. Balfanz
2017 Journal of Business Case Studies (JBCS)  
Founder of BRICKK, a fitness lounge, Kathy Pavlik was determined to create a friendly, healthy, non-intimidating atmosphere where clients would feel welcome. Pavlik believes 'fear' causes many people to begin then quit working out. Inspired by her own experiences, Pavlik created a new concept in the health club business in Alma, Michigan. Now that BRICKK is a reality, the next steps need to be determined in the effort to make the fitness lounge a financial success. Pavlik is considering a
more » ... of marketing strategies in order to build up attendance in the classes. She's also considering marketing ideas on how to increase business with her lunches/smoothie bar and possible lunch delivery within the county.
doi:10.19030/jbcs.v13i4.10033 fatcat:7z5zpnfilbfelldwb74boohs5e