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Cross-Cultural differences in Online Price Elasticity
European Conference on Information Systems
This study empirically derives price elasticity estimates in fashion e-commerce in six European countries and explores their relationship within the given cultural context using Hofstede's cultural dimensions theory. The authors use a novel data set consisting of more than two million actual sales transactions provided by a leading European fashion e-commerce company for regression analysis and find considerable cross-country differences in price elasticity. Furthermore, cultural dimensionsdblp:conf/ecis/Kemper18 fatcat:e6swnsk2mzhqllfhtgafo362ae