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Illocutionary Acts in Online Airline Advertising Slogans
2018
Lexicon
This research attempts to examine the illocutionary acts used in airline slogans taken from online airlines advertisements and investigate the most dominant illocutionary acts used in the slogans. The data were collected from online advertisements from November 2015 until January 2016. The results of the research show that four types of illocutionary acts are used in the slogans: directives, expressives, commissives and assertives with three patterns of illocutionary acts: Assertives entailing
doi:10.22146/lexicon.v5i1.41280
fatcat:7tnzqsa57jctblic4pwdc6hslq