Exploring the Relationship between Employer Branding and Talent Management to Employee Retention: Literature Review

Muhamad Ekhsan, Achmad Sudiro, Mugiono Mugiono, Ananda Hussein
2021 Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia   unpublished
The success of a company's retention management depends on human capital management strategies implemented to ensure they retain talented employees. The challenge faced is to get employees to continue to be involved in company activities and also ensure the interest of talented employees to join the company and retention of talented employees in the company. Companies have difficulty retaining employees because they are not creative enough or their vision is not big enough. The banking industry
more » ... is the most research object so research on the automotive industry especially in Indonesia is interesting because there is still little research that addresses the automotive industry. This study aims to fill the research gap. Analysis of these models will take into account the empirical literature. This review literature also makes recommendations for future research.
doi:10.4108/eai.17-7-2020.2303000 fatcat:2b5d3lto5bbnbgk52mkrjoxwge