This study is a formative evaluation of the production of culturally-based videos as part of a larger project, the Anishinabe-Bii-Zin-Da-De-Dah (Listening to One Another), a drug and alcohol prevention program for American Indian families of 5th to gth grade children. This study presents the dynamics of participatory research at different stages of the formative research process that led to the development of the videos. Both qualitative and quantitative data from focus groups and the baseline

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... urvey, that were gathered by the research team before this researcher joined the team, were used for the initial needs assessment and questionnaire development for the video production process by this researcher. In-depth interviews of tribal elders in order to explore probable themes for the videos were conducted. This process also generated a wealth of cultural information that