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Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce

Jingxian Xu
2017 Proceedings of the Advances in Materials, Machinery, Electrical Engineering (AMMEE 2017)   unpublished

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With the continuous development of network technology, more and more people are fond of shopping online, the popularity rate of shopping online with the mobile devices is also increasing. However, consumers' trust has become one of the main factors hindering the mobile e-commerce development. In this paper, based on the college students consumers, the main influence factors of consuming trust of college students are analyzed in detail under the background of the mobile e-commerce. Accordingly,
more » ... ome solutions to how to promote consumers' confidence in the mobile e-commerce and help to develop Chinese mobile e-commerce industry, which are propounded.
doi:10.2991/ammee-17.2017.141 fatcat:qejickascvemveu7pltl66gejy
Citation

Jingxian Xu. "Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce." Proceedings of the Advances in Materials, Machinery, Electrical Engineering (AMMEE 2017) (2017)