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This paper presents a theoretical grounding and a conceptual proposal aimed at providing support in the initial stages of sustained behavioural change. We explore the role that learning analytics and/or open learner models can have in supporting lifelong learners to enhance their food literacy through a more informed curation process of relevant-content. This approach grounds on a behavioural change perspective that identifies i) knowledge, ii) attitudes, and iii) self-efficacy as key factorsdblp:conf/lak/MaldonadoASK16 fatcat:cle3rzjryvdbzgwgzv5blhagxi