Business strategy or strategic management is a subject that has comprised a major part of the curriculum in business schools around the World for at least 40 years. It is routinely described as "integrative," yet has arguably remained somewhat limited in its scope and philosophy. The purpose of this paper is to expand the scope of strategic management accordingly (to include ethics for example) but to do this in a way that arguably offers efficient insights to students and practitioners. The

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... roach involves bringing together several formal metatheories while at the same time indicating how each of them can function as an integrative theory of strategy.