New technologies and approaches in libraries The Facebook challenge for public libraries in Romania

Octavia-Luciana Madge, Laura Coşerea
Social networks have rapidly won their place in our life and in the activity of many private and public organizations and institutions. At library level, social networks have demonstrated their role as good marketing tools and their utility for a better communication with users. Public libraries in Romania have lately experienced great transformations in terms of the approach of their relationship with the users and the improvement of their activity. They have also launched a series of new
more » ... series of new services in order to meet the needs of the community they serve and to attract new users. Implementing Octavia-Luciana Madge, Laura Coşerea-The Facebook challenge for public libraries in Romania 90 and using new applications such as online social networks, more exactly Facebook was one of these recent developments. This paper analyzes the way in which social networks are used at the level of public libraries in Romania by the example of three large public libraries and the way in which these libraries advertise their services through Facebook.