A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
Advertising discourse is a kind of strategic communicative language, and adaptation is often used as an effective strategy by advertisers to publicize the products and lure the customers to buy the advertised products. The study is conducted to compare the differences of culture adaptation in Chinese and American advertising discourse, finding different orientations where Chinese advertising discourses and American ones respectively adapt to the potential customers: 1. Collectivism vs.doi:10.5539/ells.v7n4p58 fatcat:dzw6xip62vfyzbq25ndtmhfz7m