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Consumers' Willingness to Pay a Premium for Eco-Labeled LED TVs in Korea: A Contingent Valuation Study
Although the production costs and prices of eco-labeled products are higher than those of conventional ones, the use of greener products can lead to better environmental outcomes. Thus, the consumers' preferences for eco-labeled products should be investigated to understand the potential of markets with green products. This study attempts to examine the consumers' preference or willingness to pay (WTP) a premium for eco-labeled products using a specific case study of a 43-inch LED TV, which isdoi:10.3390/su9050814 fatcat:yb7azcglevdxbhsu5rqgzw7cha