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Influence of Celebrity Endorsement on Buying Behavior of College Going Students: A Review Study
JOURNAL GLOBAL VALUES
In the present-day, there has been an alteration in purchaser's attitude towards lifestyle. Buyers give significance to brands to assure better standard of living. Today consumers are not only conscious but also choosy while purchasing products. Everyday buyers are offered to number of voices and pictures in papers, magazines, hoardings, and TV sites. Therefore, all marketer attempts to inform each person about the brand and uniqueness of its products. To solve this purpose celebritydoi:10.31995/jgv.2020.v11i01.012 fatcat:fsndrwb3a5c2da26af3lgnmihq