The development of new products in the mobile data services market poses severe challenges for service providers and mobile network operators. Short-lived products, lack of knowledge about acceptance by users, and the requirement to embed new products in existing infrastructures lead to difficulties on several levels. Data protection, potentially ambiguous regulation of telecommunication and the existence of a wide range of communication and localization technologies confront product developers

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... with new challenges. Modeling and balancing business interests, data protection requirements, and user preferences while implementing new products on existing infrastructures are some of them. This paper presents the concept and implementation of a prototype that was developed by an international research project with participation of industry partners