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This paper investigates the organizational challenges raised by Big Data and its impact on the business environment with a focus on performance management. We investigate managers' perceptions, understanding, and attitudes relating to Big Data and its analytics, in terms of opportunities, extent, limitations, challenges, and implications, with specific reference to performance management. The research methodology we adopt is grounded theory: we develop a reflection guide based on researchdoi:10.3390/su11030684 fatcat:q55weyh7pjgmjdaojmeaae5ktu