Development Analysis of Outdoor Sportswear Based on PEST Model

Yiqian Jiang, Yi Luo, Zeyang Peng
2022 Advances in Social Science, Education and Humanities Research   unpublished
Taking The North Face, a famous American outdoor brand, as an example, this paper analyses the political environment, economic environment, social environment and technical elements while applying PEST model in order to figure out a feasible way to integrate foreign outdoor sports brands into China's local market. It is found that in the post epidemic era, supported by a series of national policies to encourage sports and fitness, the public's attention to health has increased, and sportswear
more » ... s ushered in a new round of development opportunities. The research shows that according to consumers' preferences and needs, the localization expression of "National Fad" element is an effective way to maximize development advantages. Simplification and induction, reorganization and reconstruction, implying and perfection, conformity and fitness are frequently-used design methods to break through the homogenization design.
doi:10.2991/assehr.k.220401.191 fatcat:2ccrpt3g4zb6li3o5svedqdfw4