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Advances in Social Science, Education and Humanities Research
Taking The North Face, a famous American outdoor brand, as an example, this paper analyses the political environment, economic environment, social environment and technical elements while applying PEST model in order to figure out a feasible way to integrate foreign outdoor sports brands into China's local market. It is found that in the post epidemic era, supported by a series of national policies to encourage sports and fitness, the public's attention to health has increased, and sportsweardoi:10.2991/assehr.k.220401.191 fatcat:2ccrpt3g4zb6li3o5svedqdfw4