Factors Of Competitiveness In The Wine Industry: An Analysis Of Innovation Strategy

Mª Del Valle Fernández Moreno; Isidro Peña García-Pardo; Jesús David Sánchez De Pablo González Del Campo
2011 Zenodo  
The search for competitive advantages as one of the main activities of a company has become a principle of contemporary theories on Strategic Management. Innovation facilitates a company's adaptation to the global competitive environment, representing the important strategic role that it has to play in relation to managerial performance and, as such, underlines the growing importance of innovation and the use of a company's technological assets. This paper therefore studies the effect in the
more » ... ults of four dimensions of technological innovation strategy on a sample of Spanish wineries, situated in the Castilla La-Mancha region of Spain, all of which are registered under the La Mancha Designation of Origin (DO).
doi:10.5281/zenodo.1076182 fatcat:7ofkisuaozh5dauhvch722anam